“Secret” Google Chrome App Finds the Most Profitable Amazon Products to Flip?
In this video, Mark shares the “secret” google chrome app that he uses everyday to find the most profitable & fastest selling clothing and shoe variations on Amazon.
If you don’t have a software like this, you run the risk of purchasing the wrong color/size variations when buying inventory to resell or flip on Amazon, Walmart, eBay, or even your own Shopify site.
Here is the Google Chrome app I recommend for finding profitable products to resell on Amazon:
https://merchantonthemark.com/flippingapp
Watch this video on YouTube at:
https://www.youtube.com/watch?v=shTI668A_4k
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Transcript:
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Hey, this is Mark from Merchant on the Mark. And in today’s video, I want to show you exactly how I go through Amazon and find the exact sizes, colors, and styles that sell the most frequently, so you know exactly what you need to buy from other source sites.
So now I’m in my computer and we’re going to go to amazon.com. And I want to show you an example of some types of products that would have variations. So if we search for running shoes for men, that’s fine. That’s an example of something that would have variations.
So it would be color variation, size, it may even be width. And so all those things are going to be very important because some sizes and colors sell very well and then some don’t sell at all. And so the general rule is that black, white and gray sell the best. The more outlandish the colors, the less they sell, but that’s not always the case.
So you can see they have a lot of different things going on on this page, and many of these are due to different Chrome plugins that I have. So I won’t go into those right now, but what I will do is let’s just pick one that’s more popular, like a Nike or Under Armour.
Let’s look for one with a few more style variations. So you can see this one has a bunch of different colors. So we’ll click on this one. And typically Amazon’s going to show the version that sells the most frequently as the main image, but that’s not always the case.
So you can see right here, I have this button that shows up on my browser. It’s how many variations. And the tool that I use, I’ll leave a link to in this video, but you can see right here, we have sizes and color waves. And this is the same exact process for any types of shoes, clothing, anything with a color variation or a size variation.
You really need to have this plugin otherwise you’re just shooting in the dark. You might order or buy certain sizes or colors, and they just not sell because they’re not popular ones. And really when you’re looking at the BSR, the Best Seller Rank on each product, this product might have a BSR of a 1,000, which means it’s the thousandth best selling shoe in the shoe category. But in reality, that’s the summation of all the different variations of shoes, so it doesn’t really give you an adequate picture of what you’re buying.
So for example, let’s go and run this, how many variations extension. And what it’s going to do, it’s going to go out there, and it basically pulls in all the in-stock information and also the number of reviews. There’s really no way to tell exactly which item has sold the most, but what you can go by is the number of reviews, and we found that to be very correct in all of our examples.
So it’s pulling in the A.S.I.N. Now this is the A.S.I.N of the size seven black, black color variation. So that combination of items for this product is this A.S.I.N and that’s what you would actually need to list in Amazon if you were going to list this particular product. So you found it out and about somewhere, this is the one that you would use, not the A.S.I.N for the highest level category shoe that you find.
Another thing that it will show you is the in-stock level. Is it in stock currently? The current price, the next price. So if it’s blank it means there’s no other sellers. After they sell out their stock of three, then there’s no stock right there. So that might be a great opportunity for you. It also tells you the number of offers. So this is the number of people that are selling that exact variation on the Amazon listing page, so that’s very important as well.
Also, the number of reviews. This is by far the most important thing, and you can sort all these columns. So when this finishes processing, what I’ll do first is I’ll sort by this, and this will tell me basically which color and size variation sells the most. And then I will evaluate further from that. So the next column will be stock. So that just says, here’s one offer.
They currently have three units in stock. So that might be a lot, that might be a little. Some of them you’ll see 999 plus. So whenever Amazon’s on product, many times you’ll see 999 plus. So that’s probably something that you would not want to get into, but that’s up to you.
And then the next stock is the person that comes after this low price offer. How many do they have in stock? So maybe this person has three, but the next person has 300. So that’s something that you would want to pay attention to because if you’re going out two different stores and you buy in quantity, that’s why we always recommend that you go inch deep and a mile wide, so you want to get as many different types of shoes as you can, as many different sizes and colors that sell well, versus just going all in on one particular color and size and type of shoe.
This gives you the price difference from what’s currently being sold for, and the next stock, what they’re selling it for. So it might be a flip opportunity. And then this is the merchant name. So a few things that you want to pay attention to. Asics, this is an Asics shoe.
Asics is selling this shoe on this listing. So typically that’s going to be a negative. You wouldn’t want to see the actual manufacturer or Amazon on this listing because they have the lowest cost of anyone. And so you’ll never be able to beat their price unless you get it at a really, really discounted price. And it just makes sense.
Also, Zappos is owned by Amazon, obviously. So you want to go through in whatever sizes and colors that you’re looking for, you want to make sure that it’s not sold by Amazon, the manufacturer or another large retailer that has a lot of stock units in stock, like for a shoe.
A 100 in stock would be a lot, really 30 in stock would be a lot. So we’re typically buying three to five of each size and color variation, but also it gives you a direct link to keep a camel, camel, camel, and add the cart. If you wanted to buy that for a flipping purpose.
I’m going to wait for a second and I’m going to let this finish running and I’ll show you the rest of that analysis.
So the process is completed. And first thing that I want you to know is that there are 376 variations for this product. So I’m in no way recommending that you go after this product, because that’s just way too many variations and you’re ranking, and your sales are far too diluted.
I look for ones that have a total number of rows under, ideally under 20, but this would be far too much to really go after. However, if you found a really good deal on something, then just keep that in mind. I would not recommend going after this shoe. This is just an example. It has a very good rank, number of sales, 1,901 per month, but the variations is just far too much.
So let’s look, it’s already run through all 376 variations and pulled in all this information. So first thing that you would do is sort by reviews. And you can see something, a lot of different variations are selling well, because this one has 395 reviews.
So typically they say one out of 10 sales would leave a review. This one is the black Sheet Rock 11. So let’s look at the next one, same color, different size, same color, different size. And then if you look in the top 10, this black Sheet Rock by far overwhelms the rest of them. And the next one would be this electric blue Sheet Rock. So what that would tell you is these would be the ones that you want to pay attention to.
Now, this is very interesting too. You can see an extra wide is in the top 10. So this is one where it seems to be fairly a popular sizing option to buy extra wides. That’s not the case on most shoes, but that’s something very interesting to pay attention to if you’re able to find a good source for the extra wides, those could sell very well.
Next thing that you want to look at is in stock status. All of these are in stock, so that’s fine. It doesn’t really affect your judgment either way, unless it was out of stock. That would be a good way to be the only person on that listing.
Let’s look at the prices. They’re all over the board. This one is $1.33, probably because there isn’t much supply and not much competition, but generally speaking, they’re around 50 to $55. So that’s the sale price you could expect.
Now this is the actual sales price. So from that, you need to take out your FBA expenses, which is about 30% or so. And you need to take out your processing fee, any packaging that you have. And then your cost, obviously.
So that just gives you a ballpark of exactly what you could sell it for. And usually this next price will be pretty similar. Number of offers, ones with 50 offers or even 20, I probably wouldn’t touch. That’s another thing that you’d look at. I
deally, I’m looking for high price, out of stock, no other offers, high number of reviews relative to all the variations. Low current stock or zero. Next stock would be zero or very low. And then the merchant not be Amazon, Zappos or any other large seller that has 999 plus units in stock. So hopefully this gives you a good frame of reference for exactly what you’re looking for.
But this tool I highly recommend. I’ll leave a link to it in the description and you can check it out, but it’s something that you absolutely must have if you deal with any sort of clothing or shoes. If you don’t have it, then you’re going to be caught up in some bad buying decisions.
And so, again, this is the best one. I’ve tried them all. This is one I recommend. So hopefully it helps you out. And if you have any questions or comments, just be sure to leave them down in the comments of this video.
And I appreciate you taking the time to check it out and I’ll talk to you on the next one. Thanks again.